How does Spot work?

Spot is an ad network embedded within Telegram mini-apps.

It works by prompting users to watch ads whenever they are about to claim a bonus within the mini-app, such as extra points or in-game rewards.

This is a common use of rewarded ads, where users engage with advertisements in exchange for receiving their bonus, seamlessly blending ads with the in-app experience.

Step-by-step explanation:

1. Advertiser's Dashboard:

   • Advertisers log into a dedicated dashboard that acts as the central hub for all campaign management. Here, they can set up new ad campaigns, adjust settings, track performance, and access key analytics.

2. Campaign Creation:

   • Advertisers define their campaign objectives, target audience, and choose ad formats (likely video or display ads, based on the mini-app ecosystem). They can specify details like geographic location, demographics, and interests to target the right users.

3. CPM Pricing Model:

   • The CPM (Cost-Per-Mille) model means that the advertiser is billed for every 1,000 impressions (ad views). This model is ideal for campaigns that focus on maximizing visibility, such as brand awareness efforts.

4. Impressions Tracking:

   • Each time an ad is displayed in the mini-app, it counts as an impression. Once the ad is shown 1,000 times, the advertiser is charged according to the CPM rate they’ve set or bid.

5. Real-Time Monitoring:

   • Advertisers can monitor their campaign’s performance in real-time. Metrics such as impressions delivered, CPM costs, and reach are updated frequently, allowing for adjustments if needed, such as tweaking targeting or increasing the ad budget.

6. Optimization:

   • Using the data from the dashboard, advertisers can optimize their campaigns by analyzing which ads are getting the most impressions and performing best with the target audience. Adjustments can be made on the fly to improve efficiency.

7. Payment:

   • Advertisers are billed based on how many impressions their ads generate. For every 1,000 impressions, the CPM rate is applied. If, for example, the CPM is $10, the advertiser will pay $10 for 1,000 impressions.

This setup allows advertisers to have full control over their campaigns and ensure they are getting maximum exposure for their brand or product within the mini-app ecosystem.