How to launch a campaign?

1. Register in the Advertiser's Personal Account:

   • Start by registering for the advertiser’s account.

   Important: If you’ve already signed up as a publisher, use the same login for the advertiser’s account. This ensures ads promoting your app won’t appear within your app.

1. Add a Campaign:

• Click “Add Campaign.”

• Select Campaign Type:

  • Rewarded-post: An image-based ad that mimics a Telegram message. It's a quick, cost-effective way to start your campaign without the need for video production.

  • Rewarded video: A video format that offers better user engagement by showcasing value through visual storytelling.

1. Upload your video for a review (it takes time for AI and Moderators to review it)

1. After your video is approved - set the Campaign Name and Targeting:

• Customize your campaign's targeting by selecting:

  • Interface language (e.g., English, Russian)

  • Country: Choose where your ads will be shown.

  • Platform: Select iOS, Android, or both.

  • Telegram Premium Status: Target users based on whether they are Premium subscribers.

1. Define the Strategy:

• After setting your targeting, choose a Daily Budget. The system will recommend an optimal CPM (Cost Per Mille) based on your targeting options.

• Important: The suggested CPM will depend on the targeting you’ve configured.

1. Create the Banner:

• Each campaign can include up to 10 banners. Fill in all the required fields for each banner. You’ll see a live preview of your banner on the right side.

• Tip: If you're promoting a web app, you can direct users straight to the app rather than to a bot. Use the /myapps command in BotFather to get a direct link.

1. Launch the Campaign:

• After setting up the campaign, click Launch. Once your campaign passes moderation and the account balance is positive, it will go live.

• You’ll soon have access to campaign analytics to track its performance.

1. Adjust Campaign Settings:

• Based on the analytics, you can modify your campaign settings.

  • Adjusting strategy and targeting does not require additional moderation.

  • Changing banner settings (creative) will send the campaign back into moderation for review.

This process ensures smooth campaign creation, management, and optimization for effective results.