Moderation and rules
Moderation Timing:
Campaigns are reviewed automatically by internal AI content moderation mechanisms. However, if the AI cannot determine if the ad meets the guidelines, it will be flagged for manual review.
Review typically takes 4-6 hours on weekdays and 6-10 hours on weekends.
Moderation operates between 08:00 to 22:00 UTC.
Content Restrictions:
Ads must adhere to internal policies and local laws. Ads conflicting with standards or regulations will be blocked.
Prohibited Content:
Graphic or shocking material: Content with graphic, sexual, or shocking imagery.
Hate, violence, harassment: Any form of hate speech, promotion of violence, or harassment.
Third-party rights violations: Using copyrighted or trademarked content without permission.
Deceptive, misleading ads: Ads that provide false claims or use deceptive tactics.
Sensitive topics: Including political ads, religion, or ads on sensitive social issues.
Drugs, alcohol, tobacco: Promotion of these products.
Harmful financial services: Deceptive or risky financial services like unregulated loans or investments.
Weapons: Ads related to firearms, explosives, and ammunition.
Spam or malware: Ads promoting hacking software or malicious content.
Products of questionable legality: Products that may not comply with local laws.
Uncertified medical products: Ads for unapproved medications or supplements.
Ad Quality and Functionality:
Advertising of other brands: Ads cannot promote competitor brands or companies.
Misleading materials: The ad must accurately represent the product.
Functionality check: The advertised website, bot, or game must be fully functional. Non-working content will result in rejection.
Artificial view services: Ads promoting fake views or ratings will be blocked.
Negative portrayal: Ads must not infringe, offend, or negatively expose other entities.
Channels, Bots, and Websites:
Empty or abandoned channels: Channels must be active, with updates at least every two weeks.
Bot functionality: Bots should work on both PC and mobile. Non-interactive bots designed only to redirect users are prohibited.
Website accessibility: Websites must be live, accessible, and functional. Sites under development, with coding errors, or requiring login/payment will be rejected.
Language consistency: The ad's language must match the target audience's language.
By adhering to these guidelines, campaigns can smoothly pass through moderation and launch without delays.
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